Welcome to LUX! The last Author Marketing Workshop You’ll ever need!

Join us for a four week VIRTUAL course designed to take you painlessly from amateur to pro. We’re giving you everything we’ve got with this one—thorough hands-on training for every step of creating a stand-out author brand, effectively using each social media platform, and taking your marketing from slow or stagnant (and exhausting!) to efficient, fun, and POWERFULLY working for you!

What You’ll Get!

  • Two virtual, LIVE teaching sessions each week (the week of May 29th you’ll get four!)

  • One LIVE practicum each week in which attendees can submit their platform links (websites, social media, etc), to get expert feedback and suggestions!

  • Identify who you are as a writer & then build your brand image, message, & voice to STAND OUT FROM THE CROWD!

  • Create an online ecosystem to funnel readers to your mailing list and writing!

  • Learn EXACTLY what your website needs (Hint: if it’s missing technical aspects, you could tank in Google searches, if it’s missing specific layout & wording, you could lose interested readers)!

  • FINALLY understand SEO and actually make it work for you across your social platforms!

  • Learn how to create & set up a POWERFUL lead magnet for your mailing list to push readers to SUBSCRIBE!

  • The NO-STRESS simple steps to SETTING up your newsletter, choosing a winning template, & planning influential content for an entire year!

  • Decide whether to have a blog on your website: pros, cons, and what to post!

  • How Pinterest can POWERFULLY amplify your brand and sell books (it’s easy!)

  • Become a PRO on social media. Learn how to use the platforms QUICKLY, EFFECTIVELY, & ENJOYABLY (including what apps will push you ahead of the curve!). You’ll walk away KNOWING the algorithms, audience, apps, and content needs for each of the following platforms: (plus you’ll get us live with interactive tutorials on how to use the app and create content)

    • Instagram

    • Facebook

    • TikTok

    • YouTube

  • HANDS-ON training for creating, setting up, & using an effective book funnel to collect a ready audience!

  • LEARN to batch your content and schedule out your marketing for LESS STRESS!

  • Get OUR LIST of apps that will make your marketing efforts WAAAAY easier!

Essentially, we’re going to cut through the overwhelm and make you a powerful marketer of YOU and your stories!

READY? LET’S DO THIS!!!

Dates: May 9-June 15

Replays available for classes you miss

Payment plans available!

your 4 week schedule:

Week of May 15th:

  • Tuesday night:

    • Identifying who you are as a writer & then building your brand image, message, & voice

    • Creating an online ecosystem to funnel readers to your mailing list and your writing.

  • Thursday day:

    • What your website needs (Hint: if it’s missing technical aspects, you could tank in Google searches)

    • Understanding SEO and making it work for you across multiple platforms

Week of May 22nd:

  • Tuesday night:

    • Creating & setting up a lead magnet for your mailing list

    • Choosing a winning template for your newsletter & planning content for a year

  • Thursday day:

    • A blog on your website: pros, cons, and what to post

Week of May 29th:

  • Becoming a pro on social media. Learn the algorithms, audience, and content needs for each of the following platforms, plus receive on-the-spot tutorials on how to use the app and create content:

    • Tuesday night: 

      • Instagram

    • Wednesday day:

      • Facebook

    • Thursday day:

      • TikTok

    • Friday day:

      • YouTube

Week of June 5th:

  • Tuesday night:

    • How to use Pinterest to amplify your brand and sell books

  • Thursday day:

    • How to create a book funnel

    • Learn to batch your content and schedule out your marketing

    • Get a list of apps that will make your marketing efforts much easier!

PLEASE NOTE: Due to the time-intensive nature of our teaching and tutorial hours, tickets for LUX are Limited.

40 TICKETS AVAILABLE

Our last intensive sold out in 2 days, so don’t wait!

PRICES (a $4500 value):

  • General Public: $699*

  • Red Herrings Members: $645*

    If you’re not a RED HERRINGS MEMBER yet, be sure to join here! (You get the discount on this course, PLUS all the discounts, free teaching sessions, university access, bonuses, giveaways, early-bird registration, & private group access of the RED HERRINGS SOCIETY!)

  • *Payment plans available!

Register Today!

Standard Registration

$699

For RED HERRINGS REGISTRATION

(Not a member? become one here today!)

$645 

**please note, The Writer’s Sanctuary has a standard no-refund policy on all events