Welcome to the BOOK LAUNCH & PUBLICITY Workshop!

Marketing & Publicity Have Changed!

You’re planning a new book release this year (or next!)—now what?

The book market has changed—what worked five years ago barely moves the needle today. Readers are inundated with new releases, algorithms are shifting, and traditional marketing tactics are losing their edge. So what are the pros doing differently? How are top indie authors selling hand over fist while others struggle to be seen? And most importantly—how do you make those strategies work for you?

This three-week course will take you behind the scenes of publishing’s best-kept marketing and publicity strategies, helping you build a book launch plan that actually gets results—whether you're indie or traditionally published and whether it’s your 1st book or your 10th.

A successful book launch isn’t just about hitting “publish” or waiting for your release date. It’s about strategic marketing, smart publicity, and long-term momentum—the key ingredients to turning your book into a success story.

📢 Who Is This Course For?

✅ Indie authors who want to maximize book sales and visibility
✅ Traditionally published authors looking to supplement their publisher’s efforts
✅ Debut authors who need a structured, step-by-step approach
✅ Experienced authors who want to refine or refresh their book marketing strategy

🎯 By the End of This Course, You’ll Know How To…

✔️ Create and execute a proven book launch strategy
✔️ Leverage free and paid marketing techniques to grow your audience
✔️ Get media coverage, reviews, and visibility for your book
✔️ Use advertising, social media, and email lists to drive book sales
✔️ Sustain your book’s success beyond launch day

For the first time ever, we’re offering this comprehensive marketing strategy as a course. In our private businesses, we typically sell this strategy along with two phone calls for $1300. But in this exclusive 3-week program, you’ll get six expert-led sessions sharing our pro-level information!

Our Premium attendees will also receive marketing templates, a community where you can network with others, and a personalized, private Zoom session where our experts will help guide your marketing—at a fraction of the cost!

What You'll Learn:

📅 Course Format:

Each week includes one pre-recorded class (watch anytime) and one live class with replays available so you can learn at your own pace.

📅 Week 1: Building a Rock-Solid Launch Plan

📌 Crafting a Winning Timeline

  • The ideal book launch schedule—when to start and what to do at each stage

  • Key milestones for pre-launch, launch week, and post-launch momentum

  • Differences between indie vs. traditional launch timelines and how to maximize both

  • How to set realistic goals based on your genre, publishing model, and audience

📌 Positioning Your Book for Maximum Reach

  • Optimizing your Amazon, Barnes & Noble, and indie store pages to increase conversions

  • How to choose the right metadata, keywords, and categories to boost discoverability

  • Strategies for crafting a high-converting book description that turns browsers into buyers

  • The role of pricing, cover design, and branding in making your book stand out

📅 Week 2: Essential Book Marketing Strategies

📌 Marketing That Sells Books

  • What actually works on social media today (and what’s a waste of time)

  • How to build an email list that drives real sales—not just subscribers who never buy

  • How to craft a book launch strategy that keeps momentum going beyond release week

  • Early buzz strategies that build anticipation without burning you out

📌 Paid Advertising & Promotions

  • Amazon, Facebook, Instagram, and BookBub ads—which ones actually work and when to use them

  • The secret to running effective ads on a budget (without losing money on clicks that don’t convert)

  • How to leverage free and low-cost promotions to increase visibility and reach new readers

  • How traditional authors can work with their publisher’s marketing team to amplify ad success

📅 Week 3: Publicity, Events & Long-Term Success

📌 Mastering Book Publicity

  • How to pitch your book to podcasts, journalists, and bloggers to gain valuable media exposure

  • Writing a compelling press release & media kit that gets attention

  • How to land speaking gigs, bookstore signings, and virtual events to grow your audience

  • Influencer marketing & reader outreach—getting Bookstagrammers, BookTokers, and bloggers talking about your book

📌 Keeping Sales Strong Beyond Launch Month

  • Evergreen marketing strategies that keep your book selling months (or years) after release

  • How to turn first-time readers into lifelong fans who buy everything you write

  • The power of backlist promotion and how to keep older books generating income

  • Smart ways to plan your next launch based on what worked (and what didn’t)

🔥 Choose Your Tier & Get the Right Level of Support

📖 Tier One, Essentials Program ($149):

✔️ 6 classes (3 pre-recorded, 3 live) covering everything you need to develop a successful, strategic book launch and longtail marketing.
✔️ Replays available for all live sessions.

Perfect for authors who want to understand the fundamentals of building a marketing plan without additional personalized guidance or templates.

🚀 Tier Two, Premium Program ($400) – The Ultimate Book Marketing Package:

✔️ Everything from Tier One, PLUS:
✅ A one-hour personal Zoom session with Mary and C.J. for personalized feedback and marketing strategy—like having your own publicist on tap!

✅ Our “Author’s Little Black Book of Publicity” Including:

📌 Indie Authors (Single Book Launch) Timeline

📌 Fast-Release Indie Authors Timeline

📌 Traditional Authors Timeline

📌 Book Page Optimization Checklist

📌 Metadata & Keywords Checklist

📌 Book Description & Conversion Checklist

📌 Pricing & Sales Strategy Checklist

📌 Branding & Long-Term Visibility Checklist

📌 Winning Book Description Template 

📌 Pitch templates for podcasts, radio, magazines, libraries, and more

📌 Media Kit template

📌 How to Write a Great Book Synopsis for Media – A step-by-step guide to crafting a compelling book summary for PR.

📌 How to Get Your Book Into Library & Bookstore Events

📌 Promotion Lists – Where to submit your book for paid and free promotions.

📌Step-by-step ad tutorials for Amazon, Facebook, BookBub, and Google ads, even if you’ve never run an ad before.

✅ Exclusive Facebook group with daily access to our marketing experts for brainstorming, support, and networking.

💡 This is your chance to get 3 weeks of in-depth training and support for a fraction of the price!

Perfect for authors who:

(1) want expert feedback, hands-on guidance, and access to a marketing support system

(2) want to nail the publicity portion of their book proposal

📍Spots are LIMITED for Tier Two attendees to accommodate the extra hours of mentorship and guidance. Don’t miss out!

March 3-21, 2025

Recordings available through June 1, 2025, so you can watch or rewatch each session at your own pace!

📅 Course Details:

📍Online Course (1 pre-recorded and 1 live class each week. Replays Available)
🗓 March 3 - March 21, 2025
📖 Includes worksheets (Tiers One & Two), templates & a launch checklist (Tier Two only)

📢 Don’t Let Your Book Go Unnoticed—Secure Your Spot Today!

This course gives indie and traditional authors alike a proven roadmap to a highly successful book launch.

📌 Registration closes soon! Don’t miss this opportunity to launch your book the right way!

The total value of this workshop is $1300 ($1800 for the premium program),

but we’re offering the essential program for just $149 - and the premium program for $400!

Ready?! Sign up below to join us!

*please note, all paid registrations are non-refundable