How to Build Your Author Platform Without Social Media
Let’s be honest—social media can feel overwhelming. Between algorithms, endless content creation, and the pressure to always be “on,” it’s no wonder some authors are looking for ways to build their platform without relying on Instagram, Facebook, or TikTok. The good news? Social media isn’t the only path to connecting with readers and growing your audience. In fact, there are many other effective (and sometimes more personal) ways to establish your author platform.
Here’s how to do it:
1. Build and Grow Your Email Newsletter
Your email list is one of the most valuable tools you can have as an author. Why? Because it’s direct access to your audience, free from the whims of algorithms or platform changes.
Start Simple: Use platforms like MailerLite or ConvertKit to create a sign-up form on your website.
Offer Value: Attract subscribers with a freebie, such as a short story, exclusive excerpt, or printable resource.
Be Consistent: Send regular newsletters (once a month is fine to start) with updates, behind-the-scenes content, writing tips, or book recommendations.
💡 Pro Tip: Create an onboarding sequence—automated emails that welcome new subscribers and introduce them to your work.
2. Create an Engaging Website
Your website is your online home base—a place where readers can learn about you, your books, and your upcoming projects.
What to Include:
An About page that tells your story.
A Books page with links to purchase.
A Contact form for media or reader inquiries.
A blog or news section for updates.
Make It Reader-Friendly: Use clear navigation, mobile-friendly design, and a professional author headshot.
💡 Pro Tip: Bring in an affordable professional to build your site for you. Need help? We’ve got you covered!
3. Collaborate with Other Authors
Community is everything in the writing world, and collaboration is a powerful way to reach new readers.
Host Joint Events: Team up with other authors for virtual Q&As, panels, or workshops.
Cross-Promote Newsletters: Share each other’s books or resources with your respective email lists.
Participate in Anthologies: Writing for a multi-author anthology can introduce you to a broader audience.
4. Focus on Reader Engagement
Engage with readers directly through methods that feel personal and meaningful.
Start a Book Club: Host a monthly online discussion of books in your genre.
Host Virtual Events: Try Zoom meet-and-greets, writing workshops, or live readings.
Write for Niche Communities: Publish guest articles or stories in online magazines, newsletters, or blogs that align with your genre.
💡 Pro Tip: Create bonus content exclusively for your biggest fans, like character backstories, playlists, or deleted scenes.
5. Tap into Podcasts and Interviews
Podcasts are a growing platform for reaching new audiences, and many are eager to feature authors.
Be a Guest: Pitch yourself to podcasts that align with your book’s themes or your writing expertise.
Start Your Own: Share your writing journey, interview other authors, or discuss topics related to your genre.
💡 Pro Tip: Highlight your podcast appearances on your website and in your email newsletter.
6. Leverage Book Discovery Platforms
Websites like Goodreads and BookBub are goldmines for reaching readers.
Goodreads: Claim your author profile, interact with readers in groups, and host giveaways.
BookBub: Create an author profile and use it to run promotions, share updates, and recommend books you love.
7. Write More Books
The best way to grow your audience is to keep writing. Each new release expands your reach and gives readers another way to connect with your work.
Series Sell: If possible, write books in a series to keep readers coming back.
Write in Public: Consider sharing serialized stories on platforms like Substack or Wattpad.
8. Build Relationships Offline
While online connections are important, don’t forget about in-person opportunities.
Attend Conferences: Meet readers, agents, and other authors at genre-specific events.
Visit Local Bookstores: Partner with indie bookstores for signings or readings.
Engage Your Community: Offer to speak at libraries, schools, or book clubs.
Why This Works
By focusing on these strategies, you’re building a platform that’s centered around meaningful connections and long-term growth—not fleeting trends or changing algorithms. Readers will know where to find you, and your efforts will create a foundation you can build on for years to come.
Social media can be a great tool, but it’s not the only one. And if it’s not your favorite, that’s okay. There are plenty of other ways to connect with readers and share your stories.
Start small, stay consistent, and watch your platform grow in ways that feel authentic to you.
